Meet our October Employee of the Month - Jack Adams

Our October Employee of the Month is Jack Adams! For his exceptional performance, he'll receive a £50 voucher of his choice, a commemorative mug and a social media shoutout! 

Here's what Jack's nomination had to say:

"Over the last couple of months, Jack has been straddling three roles - Senior Content Specialist, Blue Account Lead and Organic Search Lead, and delivering in all three! Jack works really hard to make sure clients and colleagues are happy and anything he can do to make life easier for anyone, he will. 

He's taken on attending interviews, planned out processes for team support, supported with sales pitches and stepped up and delivered part of a fantastic Black Friday webinar."

We caught up with Jack to talk about his professional background, hobbies and Digital Marketing. 

Your role at ClickThrough has changed recently. What can you tell us about your role?

It has! I had a short but sweet sting leading one of ClickThrough's integrated account teams before stepping up to lead the Organic Search department.

Essentially, I work with our content and SEO specialists to ensure the work we deliver for our clients is the very best it can be - right now and in the future.

What is your background, and how has this helped you in your career and current role?

I'm a journalism graduate. I discovered pretty early on that journalism wasn't for me - my interest was rooted more in theory and analysis rather than practice. 

Many of the skills I developed, particularly around telling a compelling story and producing tight copy, have been invaluable throughout my marketing career. 

However, the key one is inquisitive thinking - asking questions, digging deeper and learning more. It's integral to both offline and digital marketing.

What were you doing before you joined ClickThrough?

I worked for the European arm of a US company that supplies kitchenware and tableware.

I joined as the company's first dedicated digital copywriter to help establish our presence on Amazon. It was a fast-paced, multi-brand environment with a big focus on brand storytelling, eCommerce SEO and conversion.

It exposed me to how a global organisation functions, working alongside various stakeholders - product buyers and designers, merchandisers, quality control specialists, customer service teams, graphic designers, art workers, brand managers, etc. It was fascinating.

Tell us something you've gained from working with us at ClickThrough.

Well, as a ClickThrough 'boomerang' (someone who left and came back), this place set me up with a knowledge of the fundamentals of digital marketing.

However, since returning, I've become a better mentor. I always try to listen and be available to share my support, experience and knowledge with others at ClickThrough.

I've had a couple of amazing mentors during my career, so it's rewarding to be able offer something back and help people grow in their careers.

If you could have a specialism in marketing other than your own, what would it be?

Web design/front-end web development. Good content often lives or dies by how it's presented on the page.

You can have the most compelling piece of written content, but it won't have the same impact without the element of design and development to neatly bring it all together.

Tell us about something you do in your spare time.

I'm a big music nerd, so I love going to gigs. Tinnitus is getting the better of me though - one too many punishingly loud noise rock shows. Always wear earplugs - you may not look cool, but at least it'll save you from ringing ears later down the line!

What are you planning on spending your voucher on?

Most likely tickets to see The Flaming Lips play next year. They're playing Yoshimi Battles the Pink Robots in full - it's a spacey, psychedelic record with some really sweet songs.

What advice would you give to someone looking for a career in Digital Marketing?

Be inquisitive and be prepared to test and learn. There will never be a time when you've totally 'mastered' digital, just because the industry is always moving - particularly with Organic Search.

Google algorithm updates have been more regular than ever before. You're fighting for SERP real estate - not just against competitors, but Featured Snippets and AI overviews, as well as paid ads. It's a big, never-ending game of chess!

However, these challenges make it more interesting. And helping a client to hit a KPI and grow is always incredibly rewarding.

I'd also advise people to never lose sight of the product or service you're there to sell. You need to know it inside and out.

David Ogilvy wrote Confessions of an Advertising Man in the 1960s, and while the technology and mediums we use to market have evolved, the core fundamentals he outlined in that book, around how to advertise, largely remain the same.

Interested in joining us here at ClickThrough? Take a look at some of our latest vacancies to find your perfect fit.