Web Analytics

Understand where your sales are coming from digestible web analytics consultancy

Why Choose Us

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Trusted Expertise

We have in-depth experience in analytics consulting, trouble-shooting, implementation and optimisation.

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Speedy Service

We manage Google Analytics 100% in-house, allowing us to provide better results and a faster service.

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Technophobe friendly

Not tech-savvy? Don't worry, our expert team can explain everything you need to know in a clear and simple way.

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What is Google Analytics?

If you have a website, Google Analytics is at the heart of your online presence. GA is a free web analytics tool that helps you to track visitors to websites, understand what those visitors do whilst on your website, and (when you know how) use this information to make your website more effective. These days we focus on the new Google Analytics 4 (GA4) as well as the more traditional Universal Analytics (UA).

An investment worth making

If you're running an online business, then using Google Analytics should be something you're already doing. If not, don't panic! We're here to help.

Google Analytics helps you to find what your customers want and need, gives you a deeper understanding of your website's strengths and weaknesses, and is the perfect tool for goal tracking, so you can make informed business decisions.

Analytics can be overwhelming to new users, and at times to those who've been using it for years! With so much functionality (and new tricks and hacks being added all the time), it's hard to know if you're using the platform to its full potential.

Our track record in empowering businesses to make smarter decisions, guide their digital strategy and fix analytics issues, speaks for itself.

But what is a Google Analytics consultant?

Google Analytics consulting can cover a wealth of things; from the initial set-up of accounts, to custom reports and tracking, to more advanced analytics processes and debugging. Our analytics experts are here to help you make sense of, and make the most of, your data. They provide valuable insights, actionable recommendations and real-time data-led decisions to help your business grow online.

Understand what Google Analytics is telling you about your site

Our Google Analytics consultants help you to utilise your data, linking to other platforms like Google Data Studio, to help you improve your conversion rate, fix tracking issues and meet your business goals. There’s a range of benefits in using ClickThrough's GA certified team including, but not limited to:

  • Starting from scratch
  • Designing goals and event tracking for in depth user journey analysis
  • Troubleshooting and fixing tracking issues
  • Figuring out what needs to be optimised (mobile, design, and content)
  • Determining space for growth domestically and internationally
  • Guiding Search Engine Optimisation and Search Engine Marketing
  • Setting goals for business investment
  • Studying competitors
  • Guiding Digital Paid Media

Embrace the future, with Google Analytics 4

You may already be a strong user of Google Analytics, but feel daunted at the prospect of moving to Google Analytics 4.

Google Analytics 4 (or GA4 for those in the know!) is Google's latest update to their analytics tool. The new platform uses machine learning to help improve business intelligence around user behaviour. GA4's focus on events comes in line with the dawn of the cookieless future, when third party advertising cookies will be no more.

We have already been onboarding our clients to Google Analytics 4 while maintaining the Analytics account they know and love. If you're nervous about making the jump, we can provide specialist guidance and support.

Monitor your advertising activity with Google Tag Manager

Google Tag Manager is a specialist program that helps you identify user behaviour and monitor activity in your advertising campaigns.

With Google Tag Manager, we can manage your functional cookies, performance cookies, and understand what users want from your site through event tracking. With the correctly implemented tags, you'll be able to see an even clearer picture of how users interact with your site.

Our consultants offer Google Tag Manager services on a project, project management, or retainer basis, ensuring you can choose the right level of support for you.

Visualise your data with Google Data Studio

Understanding Analytics on its own is one thing, but to really get to the heart of your marketing activity, you'll need to look at your analytics stack altogether. As part of our range of analytics solutions, we provide Google Data Studio services on a project or retainer basis. We'll bring all your marketing performance data into one easy place, so you can focus on the parts that really matter when growing your brand.

Want to Talk? Book in a call with one of our web analytics experts now.

Work with us

Webinars What we learn, we share

Watch our range of analytics webinars on demand!

How to Use Google Analytics 4 to Smash Your Conversion Rate
Available to watch now
How to Use Google Analytics 4 to Smash Your Conversion Rate

Back by popular demand - our guide to using Google Analytics 4 to smash your conversion rate and increase your understanding of user behaviour!

Watch on Demand
How to Use Google Analytics 4 to Smash Your Conversion Rate
Available to watch now
How to Use Google Analytics 4 to Smash Your Conversion Rate

Google Analytics 4 brings a heap of new things to learn, but with the promise of enhanced analysis to help improve user experience and identify marketing opportunities the end reward. But, with such a broad range of increased capabilities, you’d be forgiven for not knowing where to start.

Watch on Demand
How to Use Google Analytics 4 to Smash Your Conversion Rate
Available to watch now
How to Use Google Analytics 4 to Smash Your Conversion Rate

In this webinar, ClickThrough’s Strategy Director, Al Rowe, will take you through the major updates in Google Analytics 4. You’ll learn how the increased focus on user behaviour and event data will improve your approach to conversion optimisation.

Watch on Demand
How to Use Google Analytics 4 to Smash Your Conversion Rate
Available to watch now
How to Use Google Analytics 4 to Smash Your Conversion Rate

Back by popular demand - our guide to using Google Analytics 4 to smash your conversion rate and increase your understanding of user behaviour!

Watch on Demand
How to Use Google Analytics 4 to Smash Your Conversion Rate
Available to watch now
How to Use Google Analytics 4 to Smash Your Conversion Rate

Google Analytics 4 brings a heap of new things to learn, but with the promise of enhanced analysis to help improve user experience and identify marketing opportunities the end reward. But, with such a broad range of increased capabilities, you’d be forgiven for not knowing where to start.

Watch on Demand
How to Use Google Analytics 4 to Smash Your Conversion Rate
Available to watch now
How to Use Google Analytics 4 to Smash Your Conversion Rate

In this webinar, ClickThrough’s Strategy Director, Al Rowe, will take you through the major updates in Google Analytics 4. You’ll learn how the increased focus on user behaviour and event data will improve your approach to conversion optimisation.

Watch on Demand
View all webinars
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Frequently Asked Web Analytics Questions

What is Google Analytics Consulting?
Google Analytics Consulting is a service that offers specialist advice for implementing Google Analytics for your business. A consultant will ensure your brand is making the most of the application and able to use the data it provides for business intelligence. Services can range from one-off projects, project management, or an ongoing retainer to keep things in line.
Which companies use Google Analytics?
The odds are, if a brand has a website, they'll be using Google Analytics. Google Analytics is a free way to access in-depth performance stats about your website and integrate with your other Google activity.
Why should you invest in Google Analytics consultancy?
Investing in a Google Analytics consultant will ensure you have your Analytics, Google Tag Manager and Google Data Studio accounts perfectly configured and ready to give you accurate insights into how your brand is performing online.
Why should you use Google Analytics?
The good news is, you don't need specialist programming skills to use analytics. While non-marketers relying on Google Analytics can often require specialist support, with the correct account set-up and education around the software, any business can use it to get clear insights into their website performance.
What can Google Analytics tell you?
Google Analytics will tell you how your site users interact with your pages. With Google Analytics, you'll have insight into your traffic levels, the number of pages per session users visit, the time spent on your site, and more. You'll be able to see your data on both a full-site and page level and evaluate different areas of your site.