International
Digital Marketing

Driving incremental sales from brand-new markets. Helping you make a splash in fresh areas

Why Choose Us

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Localised Targeting

We look at the channels you're targeting and make sure you're reaching the right people.

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International Success

We deliver a message that resonates well in the market you're targeting, for both customers and search engines.

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Specialists

Our specialists help you to identify opportunities you might be missing.

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What Is International Digital Marketing?

Digital Marketing has become an important business driver for companies that want to expand their global presence. Many businesses seek to promote their products and services internationally to grow their sales and revenue incrementally.

Today, the world is connected like never before. Populations are diverse, economies are moving towards an online presence, and the benchmark for success in a global digital economy is constantly changing.
How do you reach millions of online consumers around the world? Well, to start with, you need a strong global Digital Marketing strategy.

We're trusted to deliver by industry-leading brands.

Why International Marketing?

There's a big difference between regional and global marketing and how to approach them.

International Marketing requires serious thought into the way you market your product or brand in a new country. Simply translating your website and marketing materials into a different language just isn't enough to successfully conquer a new market. It's about really understanding the audience needs, wants, and cultural differences, and then creating the right digital strategy (with the right people), to truly reach and convert your new audience.

As a performance marketing agency, ClickThrough focuses on helping you reach your audience in the most effective way, and exceed your conversion goals in these new markets.

Work with us, and let's explore the world of opportunity together.

The Challenges of International Marketing

International Marketing can be one of the most challenging strategies to implement successfully. As great as it sounds, it's a huge challenge for small to medium businesses to sell overseas - which is where our experts, with bags of international experience can help.

While it's difficult to navigate the world of International Marketing, if you get it right, it can be a huge leap forward for your business and the potential for growth and results is substantial.

To succeed in your target market, you need to understand how to reach your audience internationally, understand their buying behaviours and their needs, and develop a comprehensive knowledge of any cultural differences to communicate effectively and achieve the best results.

Things To Consider About International Marketing

You can face a lot of barriers when trying to scale your business to a global level, forcing you to question whether it's worth the extra effort involved to reach those potential customers. You'll often come across issues surrounding language, cultural barriers and currency conversion.

Other things to consider include Government laws and regulations, localised communication styles, potential adaptation to products, and local website requirements.

At ClickThrough, we'll help you to identify the best-performing strategies and eliminate the barriers that are preventing you from implementing a successful international business strategy.

Our International Marketing Services

Our International Marketing services have been created to get the most out of the markets you're seeking to take on. By combining our expert team and experienced in-market specialists, we can offer a huge range of services to help you gain entry into new markets, and provide you with the tools to make a big splash in new waters.

Some of our services are:

  • Search Engine Optimisation
  • PPC
  • Content Marketing
  • Amazon Marketing
  • Conversion Optimisation
  • Analytics and Tag Management
  • Social Media
  • Digital PR & Outreach
  • Digital Evaluations

Want to Talk? Book in a call with our International Marketing experts now.

Work with us

Webinars What we learn, we share

Watch our range of international marketing webinars on demand!

How To Grow Your Brand & Accelerate International Growth with ClickThrough and Google
Available to watch now
How To Grow Your Brand & Accelerate International Growth with ClickThrough and Google

ClickThrough’s Head of International, Alison Booth, reveals how we support brands with their export journey through planning, setup, post-launch, optimisation stages, as well as overcoming challenges.

Watch on Demand
How To Run a Successful International Marketing Strategy
Available to watch now
How To Run a Successful International Marketing Strategy

In this webinar, Alison Humphries, ClickThrough's multi-lingual Head of International with over a decade of digital marketing experience, will take you through a systematic approach to exporting.

Watch on Demand
Exporting With Amazon: Selling Your Product Globally In A Post-Brexit World
Available to watch now
Exporting With Amazon: Selling Your Product Globally In A Post-Brexit World

With the UK’s GDP in decline, shell-shocked businesses are looking abroad for sales. Spanning 58 countries, Amazon’s marketplace could be the perfect solution. But how do you get started?

Watch on Demand
How To Grow Your Brand & Accelerate International Growth with ClickThrough and Google
Available to watch now
How To Grow Your Brand & Accelerate International Growth with ClickThrough and Google

ClickThrough’s Head of International, Alison Booth, reveals how we support brands with their export journey through planning, setup, post-launch, optimisation stages, as well as overcoming challenges.

Watch on Demand
How To Run a Successful International Marketing Strategy
Available to watch now
How To Run a Successful International Marketing Strategy

In this webinar, Alison Humphries, ClickThrough's multi-lingual Head of International with over a decade of digital marketing experience, will take you through a systematic approach to exporting.

Watch on Demand
Exporting With Amazon: Selling Your Product Globally In A Post-Brexit World
Available to watch now
Exporting With Amazon: Selling Your Product Globally In A Post-Brexit World

With the UK’s GDP in decline, shell-shocked businesses are looking abroad for sales. Spanning 58 countries, Amazon’s marketplace could be the perfect solution. But how do you get started?

Watch on Demand
View all webinars
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Frequently Asked Questions About International Marketing

How do you start international marketing?
The best first step in starting International Marketing is to find the right partner. Unless you speak a plethora of languages, finding the right partner is crucial when approaching new markets. At ClickThrough, we're a performance marketing agency with a global network of marketing specialists that can help you effectively break into international markets.
Why is international marketing worthwhile?
International Digital Marketing is the process of promoting a product or service using channels like social media, search engines, email, display advertising and of course, your own website. This creates a wider audience that can be reached on a global level and, if done correctly, can be incredibly worthwhile. It can also help to guide your domestic marketing strategy too.
How do I target international customers?

The age old saying "if you build it, they will come" isn't necessarily as concrete as you would expect. When you've built it, you need to know how to target international customers in the right way. Connecting with customers in other countries and in their native languages, finding the right audience for your business - they're all-important factors to take into account.

No matter where your customers are, we can help you to build your global strategy to drive quality traffic to your products or services.

How do you define international marketing?
International Marketing concerns the development of brand strategy and the implementation of that strategy in a foreign target market (or several), in order to increase brand awareness, sales, and business activity.
What are the pros of international marketing?

International Marketing is a huge and growing industry. The entire world is at our fingertips, but many businesses still struggle to find ways to reach out and touch it. Ignoring your international presence could mean that you miss out on huge returns and opportunities.

Working with a performance marketing agency that specialises in international business (like ClickThrough) can help you unleash that potential.

What are the major International Marketing decisions?

There are a range of International Marketing decisions to consider, such as:

  • Your target market
  • What you are selling
  • Your influencers
  • Key growth strategy
  • Advertising and promotion strategy
  • Customer buying process and location
  • Customer goals
If you need help with any of the above, we're a performance-based Digital Marketing Agency with hands-on international experience and we'd love to chat with you about how we could help you to start your international journey.