SEO Migration Consultancy Prepare for the perfect migration or turn around negative impacts.

Planning Phase

Ensure a seamless transition with our planning phase. Prior to initiating the migration process, it is essential to assess your current performance and identify any potential risks or challenges. Our thorough planning phase involves a review of your web development specification document and a pre-migration performance evaluation, providing us with a deeper insight into high-performing pages and elements that may already be impacting overall performance.

We will conduct a detailed technical audit of your current website to provide recommendations for improving the new website. During the planning phase, we engage with all stakeholders to ensure that their viewpoints are taken into consideration from the outset.

Development Phase

During our developmental phase, we carefully address key aspects of the migration process and adhere to best practice. In this phase, we analyse the navigation, taking into consideration any proposed changes, and provide recommendations for links within the navigation and anchor text. Additionally, we conduct a URL mapping exercise to suggest how existing URLs can be mapped to new ones. If necessary, our SEO team conducts a crucial backlink audit to identify opportunities and ensures that valuable backlinks are transferred in the case of a domain change.

Testing Phase

Before your website goes live, we will focus on your staging environment. Our first priority will be to conduct a thorough pre-launch technical audit to identify any errors and provide actionable recommendations. Additionally, we will perform various checks, such as ensuring content is uploaded correctly and offering suggestions for schema markup. Remember, the key rule is to launch without any issues.

Launch Phase

Once the website goes live, we will conduct thorough testing to ensure that all 301 redirects maintain SEO value by redirecting to their appropriate counterpart, as well as performing a Robots.txt check and notifying Google of the web address change if necessary. This step is crucial to ensure a smooth transition.

Post-Launch Phase

After the website goes live, our focus shifts to post-launch activities. We prioritise ensuring that there are no issues with the launch. Once all checks are completed, we conduct another technical analysis to verify that previous errors have been resolved and to identify any potential new ones. Additionally, we continuously monitor site speed, Google Search Console, and provide detailed reports on any findings and recommendations. Our post-launch efforts include conducting a thorough sitemap audit to confirm the presence of priority pages and executing a backlink migration strategy that encompasses technical SEO and outreach efforts. 

Ongoing Project Management

We will assign you a dedicated point of contact who will keep you informed throughout the project and beyond, addressing any queries or concerns you may have. Effective project management is essential for successful completion of large-scale projects.