Paid Search Audit
Gain in-depth Paid Search feedback and recommendations

Are you a marketing leader looking to gain a deeper understanding of your Paid Search performance and find ways to better utilise budgets?

  • Understand your user's purchase journey.
  • Structure your account to reach your target audiences.
  • Improve brand connection across the user journey.
  • Analyse to find ways to improve media spend efficiency.
Request a 30 minute demo

Since 2004, 1000s of brands have experienced the growth and cost efficiency benefits of our fully integrated, customer-centric approach.

From foundation to conversion

Ensure your Paid Search hits the mark

Paid Search requires careful strategic planning, starting from the initial setup of the account to crafting ads that cater to the user's needs throughout their journey. Establishing strategic objectives, ensuring that assets and ad formats align with your goals, and continuously improving the effectiveness of media spend are all crucial components of a successful Paid Search campaign.

This audit is available from £1,200.

A five-step audit by Paid Search experts

What does our Paid Search Audit consist of?

Audience

At the beginning of the audit, our team will assess your strategic planning and delve into the user's purchasing journey. By evaluating key areas necessary for identifying and targeting users, we can provide insight into areas where Paid Search may be underutilised or where redundant decisions are being made.

Reach

During this phase, we will assess your account structure, examining whether campaigns are constrained by budget, the use of negative keywords, and other factors. We will also review your platforms, campaign types, strategic goals, and how you are engaging with your target audience.

Experience

This next phase will examine how users interact with your brand, from the messaging and creative elements to the targeted landing page. We will review the entire journey, including the ad formats and assets you are utilising.

Effectiveness

Analysing the bidding process, measuring performance, and tracking results can provide valuable insights into the efficiency of your media spend. By reviewing your bid strategy, attribution methods, and analytics or tracking setup, we can identify opportunities to enhance the effectiveness of your Paid Search efforts.

 

Operations

Determining whether you have any custom operational solutions tailored to meet specific requirements, such as reporting or bidding scripts, can assist us in the later stages of the audit process.

The ClickThrough way

Helping people and brands grow

We exist to unleash the growth of people and brands, and a key part of this is our focus on integration. None of our channels work in a silo – our specialists collaborate with each other to see where they can best focus their efforts and your budget. Tools like our integrated search dashboard allow Paid Media and Organic channels to pull and push budget and optimise when needed. 

We're also able to offer performance-based contracts, linked to us achieving key performance metrics over the length of the partnership - meaning there's the potential for minimal risk and high reward.

Fancy a chat?

Interested in learning more? Schedule a no-cost consultation with our experts to discover how we can assist you in delving deeper into your Paid Search strategy.
Key benefits:
  • Gain a deeper understanding of your user's purchase journey.
  • Improve the structure of your account.
  • Ensure your brand connections across the user journey.
  • Learn how to improve media spend efficiency.
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