Organic Opportunity Analysis
Understand where the opportunity lies in your content strategy.
Are you a marketing leader looking to understand where content creation and optimisation is required across your website?
- Determine the current organic landscape in your industry.
- Form the basis of a data-led content strategy.
- Highlight areas of focus for content.
- Prioritise key areas for organic growth.
Benchmark performance and be led by data
Understand where your content priorities are
Organic opportunity is everywhere - and brands thrive when they see the opportunity to be visible for users at different stages of their buying intent. Being visible, and being useful at the right stage in the user journey can be key. Creating and optimising content that is prioritised by impact can help to reach the objective of increasing organic traffic, accelerating conversion rates and improving revenue. Producing data-driven content can have impacts across all channels too, creating a key part of the workflow of our integrated client teams.
This analysis is available from £1,200.
Understand your content
What can you expect?
Opportunity Analysis
We will go through a comprehensive four-stage process, gathering up to 10,000 ranking keywords and organising them according to your website's navigation structure. These keywords will then be categorised based on user intent and the different stages of the customer journey. The final step involves our analysis, where we identify the current opportunities and provide insights on where your content creation and optimisation efforts should focus.
User Journey Breakdown
Keywords play a crucial role across various stages of the customer journey, with each stage influencing the type of content needed. By analysing growth opportunities based on customer intent, we can guide your content strategy towards the most impactful areas.
Areas of Focus
Here we will explore further opportunities to help you achieve quick wins through optimisation and identify the content themes that should support the creation arm of your content strategy.
Forward Planning
By assisting you in grasping your immediate and future priorities, we can then transition into mapping out your content strategy for the upcoming months. Additionally, our skilled content writers are an integral part of our client teams, offering guidance on how an integrated strategy and flexible budgets can positively impact your business.
The ClickThrough way
Helping people and brands grow
We exist to unleash the growth of people and brands, and a key part of this is our focus on integration. None of our channels work in a silo – our specialists collaborate with each other to see where they can best focus their efforts and your budget. Tools like our integrated search dashboard allow paid media and organic channels to pull and push budget and optimise when needed.
We're also able to offer performance-based contracts, linked to us achieving key performance metrics over the length of the partnership - meaning there's the potential for minimal risk and high reward.
Fancy a chat?
Interested in learning more? Schedule a complimentary consultation with our experts to explore how we can assist you in further developing your content strategy.Key benefits:
- Determine how organic looks across your industry.
- Form the basis of a content strategy led by data.
- Highlight areas content should focus on.
- Learn how to prioritise areas for organic growth.