Hi there,

Here's your round up of the latest stories from the world of SEO.

This week's top story: 

New Google Search Console Beta Released
The new beta version of the Google Search Console has been released, Search Engine Roundtable has announced.

According to Barry Schwartz, the new design looks a lot like the new mobile friendly testing tool, which makes sense from a user continuity perspective.

Also in this week's news:

Google Asks Searchers To Tag Movies
As part of the changes to its movie knowledge panels, Google is now asking users to tag the movies they actively search for. At present this seems to be a limited test, as it is unclear just how these tags will be utilised.

Google Search Console Reporting Changes
Have you noticed any changes in Google Search Console's average impression data? Relax, this is not a bug. It's simply a new feature that has initiated changes to some of the Search Analytics reporting metrics. 

Gary Illyes Talks Featured Snippets, AMPs, RankBrain, Fred And More
Get access to Danny Sullivan's catch-up with Google's Gary Illyes, where he gives his thoughts on hot topics such as HTTPS, Ranking signals, accelerated pages and a whole lot more.

Google Launches New Topics 'Follow' Button
A development in correlation with its personalisation advancements, Google has now given users the option to follow specific topics of interest. The new 'Follow' button is designed to help Google measure topic interest and increase its volume of curated stories.   

• Did Google Update Its Search Algorithm?

• Self Referencing Canonicals Deemed Best Practice

• Are Featured Snippets Being Spammed?

• Hidden Content Still Ranks In Mobile-First World

• New Google Schema For Mobile Image Search

Don't forget - if there's anyone else in your organisation who would benefit from these regular updates, please let me know and I'll add them to the distribution list.

Got a question?
If you have any technical questions or would like more information about any of the updates and what impact they may have, you can contact any of us directly:

Jade Coleman - jcoleman@clickthrough-marketing.com (01543) 412481
Tom Williams - twilliams@clickthrough-marketing.com (01543) 429093

If your question relates to content or your SEO strategy please refer this to your SEO Account Manager.

Jade Coleman
Head of SEO