The Q1 2025 benchmarking report for UK garden room suppliers has just been published. Learn how the top 11 UK garden room suppliers perform across the digital space.
The latest Q1 2025 benchmarking report for UK garden room suppliers has just been published. It covers the largest 11 UK garden room suppliers, including Dunster House, Tuin, Forest Garden Group, Tiger Sheds, Quick Garden Ltd, Project Timber, Skinners Sheds & Log Cabins, Malvern Garden Buildings, Green Retreats, Crane Garden Buildings, and Crown Pavilions Ltd.
The research gives an inside track on who is winning the biggest share of voice online and quantifies the gaps, risks, and missed opportunities for other UK garden room suppliers to win brand exposure locally, online views, and discover new customers. The report highlights quick wins that will improve customer interest from your online strategy and identifies the barriers that may be reducing your site’s ability to optimise digital performance.
To see a preview and contents page of the Q1 report, click here. To get a copy of the full report and the key takeaways, please complete the enquiry form or schedule a call.
Q1 2025 WINNERS LEADERBOARD
For a glance into just 6 of the metrics, we evaluated these top 11 garden room suppliers on, check out our quick-look table below;
Continue reading for further detail on this quarter's best and poorest-performing brands, or request a copy of the report for the full review.
What The Industry Research Report Covers
The 70+ pages of research benchmarks each brand based on 50+ metrics and indicators of successful digital strategy, including organic visibility, domain authority, paid media ads, conversion performance, technical performance, site speed, universal search, content, social ads, accessibility, and mobile performance.
Driving Optimal ROAS from Paid Media Channels
Some of the leading players in the space are high spenders on paid media channels such as Google, Bing & Facebook - but have a poor or sub-optimal conversion improvement strategy. Without an optimised, sophisticated conversion strategy that maximises the conversion rate, the return on investment is unsustainable or will underperform. Scaling spend on paid media is not achievable unless the conversion rate delivers optimal performance in the sector. Some in the space have paid media spend levels from 30k+ per month but dedicate minimal resources and budgets to conversion testing. Given the cost per clicks on ad networks will continue to rise, we recommend spending at least 10% of your paid media budget on ongoing conversion optimisation testing schedules to ensure your paid media ROI maintains long-term viability, competitive advantage, and sustainability.
Pay-Per-Click Marketing
Pay-Per-Click marketing is constantly evolving, with more and more advertisers being forced to hand over a lot of control to Google's algorithms as the push for automation grows ever stronger. There are still key elements of control that we have though, the main one of these being budget which is ultimately something the algorithms can't take from you. That's why being smart with your budget and ad coverage is essential to achieving strong results and bettering what your competitors have to offer.
For Q1 2025, the average monthly budget wastage across these UK garden room suppliers was £2,475, with some of the top players in the market spending a considerable amount on areas and audiences unlikely to deliver a return. We can see this in more detail when looking at the average monthly cost per cost-per-click (CPC) amongst advertisers, with the average of this metric being £12 . This highlights how competitive the market is and how important it is to control your budgets effectively.
There are varying monthly ad budgets across the competitors in the report. While this gap highlights the competitive advantage that larger budgets can provide, it's not just about spending more; it’s about spending smarter. By focusing on driving efficiency in campaign management, targeting, and budget allocation, businesses with smaller budgets can still effectively compete with larger players. Investing in data-driven strategies and refining ad performance can help close the gap and maximise the return on every pound spent, enabling growth even in a competitive landscape. Relative to their spend, Malvern Garden Buildings reported the lowest monthly cost-per-click (CPC) at £1, and Crown Pavilions Ltd has the highest at £62.
The report highlights the importance of budget efficiency by comparing monthly ad spend with estimated CPC in relation to your competitors, see who has the highest and lowest CPC. To maximise the effectiveness of your budget, it’s essential to focus on driving CPC down while maintaining or improving campaign performance. In this report, Malvern Garden Buildings has the lowest estimate monthly ad spend at £298, and Dunster House has the highest at £125,000.
By optimising targeting, refining ad copy, and leveraging data to identify high-converting opportunities, you can ensure every click delivers maximum value. This approach not only stretches your budget further but also boosts your return on ad spend (ROAS), enabling you to achieve stronger results without simply increasing expenditure.
Technical Website Compliance
Savvy digital marketers know that having a technically sound website is an essential component of a successful fully integrated digital strategy - plus a site capable of maximising conversion performance. UK garden room suppliers should minimise 4xx errors on their website, as broken pages can frustrate users and cause them to mistrust the brand.
In our previous report, Tiger Sheds flagged 114 4xx errors. This quarter, Tiger Sheds is still the supplier to watch, but they’ve reduced their 4xx errors to 103. This garden room supplier should consider including redirect links for broken pages to ensure they’re not sending visitors to a dead end.
Site Speed & Conversion Rate Performance
When 62% of consumers are less likely to convert if they have a negative mobile site experience, ensuring that your site is quick and easy to load makes a significant improvement on your overall conversion rates. UK garden room suppliers should take into consideration how a fast-loading website can attract and retain visitors. A fast-loading website also improves SEO performance, conversions, and a user’s engagement.
The mobile site speed for this quarter ranged between 68 and 23, with Tiger Sheds reporting the lowest score. Four of the 11 garden room suppliers scored over 50% (the recommended minimum score for mobile site speed). A fast-loading mobile website can encourage visitors to complete a transaction more compared to a slow-loading website.
Building Competitive Advantage with Domain Authority
Domain authority is an essential metric for measuring the effectiveness of SEO performance and helps create a reliable overall gauge of how effective your site is at achieving organic traffic, i.e. ‘free’ traffic that isn’t gained through sponsored ads. UK garden room suppliers should focus on creating and uploading shareable content that other websites with a similar audience can backlink to.
A ‘good’ DA really comes down to how your competitors are performing however, it’s generally considered average between 40 and 50, good between 50 and 60, and excellent above 60. The DA score for this quarter ranged between 57 and 22, with Skinners Sheds & Log Cabins reporting the lowest DA score. This garden room supplier should consider following a PR strategy so that they’re expanding their potential reach for backlinks.
Organic Performance – Mobile & Desktop
A strong organic performance is strategically important as it ensures your site ranks above competitors for key, transactional keywords. When 93% of your customers won’t go past the first page of Google, your absence or lack of targeting for essential keywords will cost you conversions. UK garden room suppliers should focus on increase their organic traffic across desktop and mobile, which requires following a successful keyword strategy and ensuring their website is easy to navigate across all devices.
Four of the garden room suppliers reported a decrease in organic traffic on desktop, while 6 of the suppliers saw a loss on mobile. With this in mind, all garden room suppliers should check their website is mobile-friendly and that the checkout process has as few steps as possible. Their website should also is fast-loading to encourage sales from users accessing the website from their mobile.
Universal Search Opportunity
Google Universal Search Results is an evolving opportunity to make your pages visible on a SERP (Search Engine Results Page). Universal results often appear before traditional listings and are eye-catching for users. Universal search results refer to rankings on a SERP that are not the traditional ‘blue line’ Google link, and a site can appear for universal search results without being strong in standard rankings. Universal search results refer to rankings on a SERP that are not the traditional ‘blue line’ Google link, and a site can appear for universal search results without being strong in standard rankings. UK garden room suppliers should be utilising all universal search features, especially ‘reviews’ and ‘images.
Tiger Sheds the most overall Universal Search appearances (4,495), with Dunster House close behind (4,457). On the other hand, Project Timber saw the fewest overall Universal Search appearances (384). This garden room supplier should ensure they’re using keyphrases in their alt information for all images to help increase their overall result.
The Longtail Keyword Opportunity
Longtail keywords are often considered high intent and potentially more likely to convert as a searcher is being more specific. Optimising for longtail keywords also puts your content strategy in a strong position to rank for brand new search terms as they enter Google’s index. There are many longtail keyword options UK garden room suppliers could be using, such as ‘luxury garden rooms’ or ‘bespoke garden rooms’.
Tiger Sheds secured the most longtail keyword appearances for position 3 (1,005) and positions 4–10 (1,497). On the other hand, Malvern Garden Buildings reported the fewest for position 3 (22) and positions 4–10 (145). This garden room supplier should reassess their keyword strategy to ensure they’re using the low-competitive, high-volume longtail keywords their audience regularly types into search engines.
Facebook Adverts
With the number of Facebook users in the United Kingdom (UK) hitting over 44 million users in 2023, it is not surprising that companies have jumped at the opportunity to advertise on the social media platform. Facebook’s UK digital advertising revenue has been estimated to have breached 2.6b GB pounds in 2019. For UK garden room suppliers, Facebook ads are an opportunity to showcase their offerings to a new audience.
We’ve included screenshots of Quick Garden Ltd’s sponsored Facebook posts. This garden room supplier should reduce the amount of text per post to encourage social media users to read their posts.
Top Social Shares & Content
When it comes to social media and on-site content strategies, it is important to release content that has a longer shelf life. An article is considered 'Evergreen' if it has maintained its relevancy to an audience for longer. It's great for your brand engagement, but great for Google, too, who will recognise content which achieves traffic over a long period of time. It's great for your engagement, but great for Google too, who will recognise content which achieves traffic over a long period of time. Social media could be especially useful for promoting services and reaching a wider audience.
Dunster House has the most Facebook Likes (107,200), while Forest Garden Group has the most Instagram followers (42,900). Garden room suppliers should use social media to post about their latest product launches to help encourage more sales.
Website Readability & Accessibility
20% of people in the UK have a disability – 2 million of which are people living with sight loss. In addition, 1 in 12 men and 1 in 200 women have some degree of colour vision deficiency. When websites are not designed to meet these needs, even subconsciously, brands lose customer interest as they turn to other online appliance brands that can better meet their accessibility requirements.
In our previous audit, Forest Garden Group reported the highest accessibility alerts (322). This quarter, Forest Garden Group has reduced their accessibility alerts to 259, but they’re still the brand to watch. Last quarter, Skinner Sheds & Log Cabins flagged 222 contrast errors. This quarter, Skinner Sheds & Log Cabins has increased these contrast errors by 1 to report 223, continuing to make them the brand to watch.
GET THE FULL 70-PAGE Q1 2025 REPORT
To get a copy of the full report, please complete the enquiry form. If you want to talk to us about accelerating your digital performance, please call us on 01543 410014 or schedule a call with Rory Tarplee.
Photo by Roman Akash on Unsplash
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