The 2024 Automotive Dealerships League Table

Which UK dealerships have the strongest digital presence? Find out in our latest table.

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Which UK automotive dealerships are racing ahead when it comes to digital performance? We've ranked the top UK dealerships to find out.

When it comes to digital performance, it's essential that automotive dealerships are ahead of their competitors. In the face of a cost of living crisis, when competition is tougher than ever, standing out online is the best way to guarantee visibility to motorists looking for a new car.

We've ranked the top 94 dealerships to see how they compare across the digital highway. From keyword ranking volumes, to site speed and even to their local SEO presence - we've drilled down to see who's the best of the best.

Which automotive dealerships have improved compared to 2023?

Compared to 2023's rankings, Arnold Clark have further solidified their place at the top of the table, while there are a number of new players entering the top ten in 2024, like Group 1 Automotive and Perrys, who have both increased their volume of keywords among other improvements across the last year.

There are some bigger movers further down in the rankings too, with the likes of SG Petch rising 23 places after site speed improvements and increasing their number of keywords within the first three places on SERPs. 

Looking toward future digital performance

Each of the below data points are key cogs within the digital performance of a brand - from site speed to domain authority. Best practice SEO and Content paired with exciting Digital PR and Outreach can help to improve these areas, as well as many others included in our rankings.

Whether the below rankings have made you slam on the breaks or realise your digital presence needs some fine tuning in the workshop, there are a number of options that can help you to accelerate your performance.

Book a call with Mike Movassaghi, our automotive specialist, to talk about your options.

CTM Ranking
Our digital performance ranking.
Dealership
The name of the business.
URL
The website we have assessed.
Volume of Ranking Keywords
The total figure of keywords a site is ranking for in the top 100.
Volume in Top 1-3
The total figure of keywords a site is ranking for in the top 3.
Volume in Top 4-10
The total figure of keywords a site is ranking for in positions 4-10.
SEO Desktop Visibility
An organic traffic estimation, combining desktop click-through rate, sessions and search volume for ranking keywords.
SEO Mobile Visibility
An organic traffic estimation, combining mobile click-through rate, sessions and search volume for ranking keywords.
Site Speed: Desktop (seconds)
The site's Core Web Vitals score, which indicates how quickly it loads on Desktop (the lower, the better!).
Site Speed: Mobile (seconds)
The site's Core Web Vitals score, which indicates how quickly it loads on Mobile (the lower, the better!).
Number of Indexed Pages
The amount of site pages that Google has successfully indexed.
Domain Authority
An indication of backlink profile strength. A high number indicates many links from other high-authority sites.
Universal Search - Local
The amount of local search results the site is appearing for.
001 Arnold Clark arnoldclark.com + 219,121 9,275 29,620 48,672 53,525 1.3 3.8 63,700 58 4500
002 Motors.co.uk motors.co.uk + 269,243 35,872 54,867 89,878 96,810 1.3 5.3 209,000 57 009
003 Inchape Retail inchcape.co.uk + 70,305 2,004 6,032 7,962 8,399 1.6 7.3 14,400 43 359
004 Lookers lookers.co.uk + 140,294 4,162 11,665 32,753 40,607 4 5.5 69,600 51 1600
005 Jardine Motor Group jardinemotors.co.uk + 62,735 1,706 4,224 6,184 6,839 1.6 6.1 4,520 46 156
006 Stoneacre stoneacre.co.uk + 77,594 2,084 5,393 5,893 6,177 2.2 9 9,890 46 450
007 Dick Lovett dicklovett.co.uk + 40,864 1,489 5,920 5,621 5,497 1.2 3.4 9,760 36 043
008 Listers Group listers.co.uk + 50,242 950 2,168 4,440 5,048 1.3 5.2 14,700 35 232
009 Group 1 Automotive group1auto.co.uk + 77,297 1,825 3,792 6,385 5,859 2.9 7.1 25,500 45 280
010 Perrys perrys.co.uk + 51,367 1,216 2,457 3,137 3,560 1.9 5.7 21,800 40 147
011 Sytner Group sytner.co.uk + 46,768 2,116 3,498 5,991 6,627 2.6 9.2 7,100 49 937
012 Stellantis and You stellantisandyou.co.uk + 21,002 723 1,441 4,180 4,822 1.1 4.6 4,490 38 207
013 Pentagon Motor Group pentagon-group.co.uk + 29,653 723 1,609 2,184 2,064 1.5 5.3 8,910 41 157
014 TrustFord trustford.co.uk + 18,690 872 2,137 4,557 5,305 1.7 5.1 2,410 40 202
015 Swansway swanswaygarages.com + 36,675 680 2,362 1,540 2,078 1.7 5.9 9,260 40 306
016 John Clark Motor Group john-clark.co.uk + 41,407 858 1,455 4,135 4,739 2 7 4,510 41 488
017 Vertu Motors vertumotors.com + 48,606 1,470 1,555 2,405 2,464 2.4 7.1 19,500 40 378
018 Lloyd Motors lloydmotorgroup.com + 26,427 701 1,405 2,031 5,247 1.8 5.3 23,200 34 667
019 Peter Vardy petervardy.com + 24,888 462 950 1,951 1,909 1 4.9 5,570 39 329
020 Marshall Motor Holdings marshall.co.uk + 49,416 2,225 2,720 5,346 5,128 2.9 9.7 3,790 45 460
021 Hendy Group hendy.co.uk + 31,047 973 1,496 3,258 4,104 1.9 8.7 2,130 42 194
022 Johnson Cars johnsonscars.co.uk + 23,486 794 1,100 1,161 2,046 1.9 7.5 2,460 39 203
023 JCT 600 jct600.co.uk + 46,531 864 2,448 3,822 3,012 3.4 14.9 8,610 41 284
024 BMW (Used) usedcars.bmw.co.uk + 10,802 863 1,344 8,233 8,514 2.1 7.6 1,030 63 0
025 Parks Motor Group parks.uk.com + 34,069 955 1,619 416 562 2.7 11.5 15,600 40 2700
026 Eastern Holdings easternwestern.co.uk + 22,625 676 941 1,263 1,875 2.9 10.2 2,150 41 1700
027 HR Owen hrowen.co.uk + 8,398 503 1,493 2,355 2,918 3.3 4.5 1,680 35 068
028 Donnelly Group donnellygroup.co.uk + 15,902 479 864 1,275 1,570 2.2 8.7 2,430 35 160
029 Glyn Hopkin glynhopkin.com + 16,067 500 1,068 1,375 1,683 2.3 12.8 1,680 36 172
030 Drive Motor Retail drivemotorretail.co.uk + 10,613 396 514 954 1,175 1.2 5.6 3,310 29 049
031 Sandicliffe Motor Group sandicliffe.co.uk + 12,811 311 456 3,401 3,667 2.3 14.5 4,490 38 043
032 TC Harrison tch.co.uk + 9,554 283 692 1,336 1,447 3.2 8.5 3,910 38 056
033 Allen Ford allenmotorgroup.co.uk + 10,816 443 417 1,272 1,274 2.6 8.3 777 39 162
034 Toomeys toomeymotorgroup.co.uk + 17,568 300 533 1,188 940 2.3 9.5 8,680 28 068
035 Westway westway.co.uk + 7,293 314 707 1,879 1,403 2.5 10.4 4,600 31 048
036 Williams Motor Co williamsgroup.co.uk + 12,364 229 466 1,387 1,568 2.4 10 1,130 32 076
037 Hartwell hartwell.co.uk + 10,166 296 638 799 1,465 3 14.8 5,350 39 076
038 Caffyns caffyns.co.uk + 12,959 319 701 561 1,265 2.7 9.9 6,090 28 062
039 Snows Motor Group snows.co.uk + 22,970 553 898 1,199 1,161 5.6 21.6 2,970 36 068
040 RRG Group rrg-group.com + 14,143 304 905 809 1,131 2.5 10.1 1,890 35 026
041 Eden Motor Group edenmotorgroup.com + 13,371 495 708 1,353 1,514 3.4 11.8 1,020 36 044
042 SG Petch sgpetch.co.uk + 6,843 173 348 459 748 1.5 3.5 1,380 28 033
043 Hedin Automotive London hedinautomotive.co.uk + 7,304 176 567 729 504 2.4 8.2 76,600 30 013
044 Yeomans yeomans.co.uk + 15,722 384 703 1,169 1,545 4.4 12.6 1,380 33 061
045 Brindley Garages brindley.co.uk + 17,273 593 1,315 1,210 1,529 3.2 13.3 920 29 035
046 Peoples peoplescars.co.uk + 6,546 180 313 533 796 2.8 19.2 2,210 37 285
047 Halliwell Jones halliwelljones.co.uk + 7,937 190 652 896 983 5.5 8.5 1,370 30 050
048 Chorley Group chorleygroup.co.uk + 13,683 298 755 732 792 4.8 11.1 1,690 30 039
049 John Grose Group johngrose.co.uk + 4,244 141 246 1,109 1,263 2.1 6.5 777 35 022
050 JCB Medway thejcbgroup.co.uk + 12,405 312 442 443 554 3.9 13 1,900 34 066
051 Ancaster ancaster.co.uk + 5,336 143 213 487 333 1.6 7.8 3,730 30 029
052 Stephen James Group stephenjames.co.uk + 5,965 125 185 407 444 0.6 5.9 5,850 29 0
053 Stephen Eagell steveneagell.co.uk + 9,397 306 1,040 566 594 2.9 10.1 1,150 34 0
054 Thurlow Nunn thurlownunn.co.uk + 8,232 300 474 474 608 3.2 6.5 745 30 026
055 Howards Group howardsgroup.co.uk + 13,341 328 405 903 818 3.3 16.6 5,440 26 018
056 Vospers vospers.com + 9,306 294 589 413 718 3.3 12 1,840 38 016
057 City Gate Automotive citygate.co.uk + 5,046 138 351 173 109 2.1 7.6 3,330 31 058
058 BMW stock.bmw.co.uk + 3,343 32 117 1,490 1,554 1.9 8.3 186 63 0
059 Days days.co.uk + 5,458 173 278 391 397 1.3 7.6 1,110 25 034
060 Fish Brothers fish-bros.co.uk + 6,260 179 233 311 552 2.2 9.9 808 32 048
061 Arbury arbury.co.uk + 3,255 114 216 249 750 2.2 7 870 30 043
062 Gates Group gates.co.uk + 6,189 173 388 543 577 3.1 10.6 637 36 026
063 LSH Auto UK lshauto.co.uk + 7,491 159 237 491 299 2.8 12.3 1,610 30 048
064 Vindis Group vindisgroup.com + 5,726 187 298 299 447 3.3 11.2 846 36 053
065 Retail Renault Group retailgroup.co.uk + 4,319 194 443 1,176 1,053 3.8 14.7 600 36 018
066 Mon Motors monmotors.com + 6,604 154 275 288 297 4.6 9.2 5,850 32 023
067 Barrets of Canterbury barrettskent.co.uk + 4,060 146 169 431 383 2.5 8.8 846 30 062
068 Sandown Motor Group sandown-group.co.uk + 6,019 126 275 409 265 2.2 9.2 1,150 28 028
069 Marriott Motor Group marriottmotorgroup.co.uk + 6,325 119 125 590 389 1.8 6.1 669 26 006
070 Richmond Motor Group richmondmotorgroup.com + 7,239 165 356 218 194 2.6 16.2 3,810 29 036
071 TG Holdcroft holdcroft.com + 9,413 273 479 249 209 5.7 40.2 3,270 33 029
072 Parkway Motor Group parkwayvolkswagen.co.uk + 2,090 96 191 101 87 1.7 4.5 993 23 023
073 Greenhous Group greenhous.co.uk + 2,392 89 134 72 81 1.1 5.3 766 27 012
074 Marsh Wall berrychiswickbmw.co.uk + 1,351 35 40 200 206 0.8 5.2 695 19 029
075 Sturgess Group sturgessgroup.co.uk + 4,461 180 309 471 459 4 10.3 539 34 009
076 Foray Motor Group foraymotorgroup.co.uk + 6,536 229 366 531 675 6.2 17 428 33 007
077 Drift Bridge Garage driftbridge.co.uk + 4,929 143 228 87 390 2.8 9.2 594 27 009
078 Endeavour Automotive endeavourautomotive.co.uk + 4,216 138 203 238 288 3.2 11.3 735 27 049
079 Hatfields hatfields.co.uk + 3,644 156 260 205 291 3.1 16.7 146 28 039
080 Riverside Motors Group riversidemotors.co.uk + 4,128 104 169 309 272 3.8 10.4 689 27 025
081 Vantage Motor Group vantagemotorgroup.co.uk + 4,894 140 189 194 249 3.5 14.7 1,010 28 002
082 Heritage Automotive heritageautomotive.co.uk + 813 47 158 31 49 2 6.1 436 22 0
083 Partridge of Hampshire partridgebmw.co.uk + 1,242 29 41 129 180 2.4 8.4 862 15 006
084 Specialist Cars Group specialistcarsgroup.co.uk + 365 0 5 22 19 1.1 2 71 8 0
085 Motorline motorlinedirect.co.uk + 1,021 30 26 13 17 2.1 5.2 590 18 0
086 Porsche Retail Group porscheretailgroup.co.uk + 1,023 42 207 351 412 3.9 8.1 229 20 002
087 Sinclair Motor Holdings sinclairgroup.co.uk + 2,014 58 321 217 161 2.8 9.4 390 25 0
088 Rybrook Holdings rybrook.co.uk + 1,288 48 165 9 14 2.3 11.2 862 27 002
089 Vines Group vinesgroup.co.uk + 2,410 102 128 220 233 9.5 10.3 436 26 015
090 Bowker BMW bowkermotorgroup.co.uk + 3,907 97 118 178 215 4.3 36.5 1,130 25 003
091 Cotswold Motor Group cotswoldgroup.com + 297 55 15 0 0 2.4 9.4 1 23 004
092 Sandal Group sandalgroup.co.uk + 1,805 45 63 58 32 5.6 6.7 463 10 0
093 Ocean Automotive oceanautomotive.co.uk + 101 1 8 0 0 1.8 9.1 32 9 0
094 City West Country citywestcommercials.co.uk + 718 15 25 51 49 3.3 13.2 589 11 007

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