GA4 Migration Accelerator

Migrate to Google Analytics 4 risk-free and save your year-on-year data.

Say goodbye to year-on-year reporting. By the end of 2023, you may no longer be able to access your universal analytics data.

The countdown is on - from July 2023, you face losing all your historic website data.

Google will no longer process any new data coming from Google Universal Analytics properties as of 1st July 2023.

So what does this mean?

Well, if you don't have GA4 installed by 1st July 2022 (yes, this year!) you risk losing;

  • Any ability to track performance YoY,
  • All historical traffic data,
  • The chance to establish Cookieless events ahead of losing 3rd party cookies.

To be sure that this data is ready to use, you need to have these data flows tried and tested, and all your new events correctly set up too.

Book a 121 with our experts to find out what support you need for a successful GA4 migration.

 

Book your 121 with a GA4 expert

Why do you need an effective GA4 migration to maintain your data insights?

Many businesses rely on Google Analytics (GA) to measure website performance. Ultimately, Google owns all the data and can do as they decide fit. This includes removing this data.

Delay migrating to GA4 and you will miss out on crucial data that gives you;

year-on-year

Effective year-on-year reporting that measures your website's profitability and campaign strategies

journey

User journey insights to help you meet the Cookieless advertising requirements from all major web browsers

historical data

Historical insight into how any past campaign has performed, since your website's creation

How to Use Google Analytics 4 to Smash Your Conversion Rate
Available to watch now
How to Use Google Analytics 4 to Smash Your Conversion Rate

Google Analytics 4 brings a heap of new things to learn, but with the promise of enhanced analysis to help improve user experience and identify marketing opportunities the end reward. But, with such a broad range of increased capabilities, you’d be forgiven for not knowing where to start.

Watch on demand
How to Use Google Analytics 4 to Smash Your Conversion Rate
Available to watch now
How to Use Google Analytics 4 to Smash Your Conversion Rate

Google Analytics 4 brings a heap of new things to learn, but with the promise of enhanced analysis to help improve user experience and identify marketing opportunities the end reward. But, with such a broad range of increased capabilities, you’d be forgiven for not knowing where to start.

Watch on demand

Find out how you can keep your data Get in touch with our experts

Request your 121