Set yourself up to hit your conversion goals this Black Friday with an integrated strategy

The Black Friday Playbook - 2022 300px

It's no secret that Black Friday is a high-pressure day for anyone working in the e-commerce sector. Black Friday 2022 though? Set to be more challenging than ever before!

With online revenue throughout the UEFA championship falling by 9% while England were playing, England playing the USA on the 25th November is bad news for anyone unprepared.
 
With a foreword by Head of PPC, Alex Copping, and Head of Content, Stef Keeling, you'll learn how each of your key marketing channels should be working together to get the most from your time and ad spend investment
 
Download our Black Friday Playbook for 2022 to learn;
 
  • How to harness each marketing channel to secure your goals,
  • How to benchmark your performance and set KPIs for each channel,
  • When you should be planning, testing, and rolling out key strategies for Black Friday,
  • What your on-the-day game plan should look like, to tackle the inevitable Black Friday challenges.

Get all you need to tackle Black Friday 2022. Download your copy now!