Digital Marketing
Events and Webinars

Join Paid Media Strategist Jack Fisher and PPC Specialist Rachel Hazle for an in-depth webinar designed to help you navigate the challenges of optimising your Performance Max budgets ahead of one of the busiest retail moments of the year. Whether you're managing large-scale ad accounts or handling multiple small-budget campaigns, this webinar will provide actionable insights to ensure every penny you spend is working harder to drive conversions and increase your return on investment.

Maximise the effectiveness of your Black Friday marketing strategy by seamlessly combining organic and paid search efforts. Join our in-depth webinar to explore the unique benefits of organic SEO and paid search individually, as well as the game-changing impact of integrating these specialties into one cohesive approach. Join our Senior Content Specialist Jack Adams and PPC Specialist Connor Hyslop as they share how to elevate Black Friday performance by mastering integration ahead of the big day.

Planning and budgeting for digital marketing is a must-have skill to master. Being able to identify the best areas for investment is essential for driving success in your campaigns, but how can you know where to put your budget? Join Insights Director, Dave Chaffey, along with Head of Commercial Development, Rory Tarplee, as they share how you can plan and forecast your marketing budget for effective campaigns.

Learn more about the winning formula for Conversion Rate Optimisation: AI + Human Expertise. Join ClickThrough's Director of Innovation and Technology, Al Rowe, as he reveals how the perfect blend of AI and human expertise can supercharge your conversion rate optimisation and wider marketing strategy.

Ever get the feeling you're being followed? Brands with effective paid social and programmatic display strategies can seem like they're everywhere all at once. Join Olivia Green, and Dan Wilson, as they share how you can use strategic planning, smart audience targeting, and dynamic creatives to power up your advertising strategy with paid social and programmatic display.

Come and learn why an integrated digital marketing strategy could be the most powerful step you take this year. Find out how aligning your Organic strategy (SEO, Content and PR) with the rest of your digital marketing channels and business objectives is the key to your successful digital performance in 2023 and beyond.

Long gone are the days of 40% YoY increases – it’s the 1% and 2% that move the needle. Creating an impactful marketing campaign means making meaningful connections with your audience. Join our Head of Digital Paid Media, Sarah Clarke, as she shares how you can strengthen your campaigns with behavioural science and connect with your audience amidst a cost of living crisis.

GA4 is the new, event-based iteration of Google Analytics, which gives a more in-depth look at a site's user behaviour. But, with ongoing changes being made, it's hard to know if you're using it to the best of its potential! Join our Head of Conversion Strategy, Al Rowe, as he reveals how to get the best start in GA4, and how to use custom reports to unlock the new platform's most powerful data. 

In this webinar, Director of Conversion Strategy, Al Rowe, will help you address these challenges by exploring how the leading, fast-growing clothing & shoe retailers can use a conversion-centric strategy - including an integrated approach to paid media, paid social and organic to accelerate business performance.

Ever wondered what the giants of the mainstream world are doing to stay powerful online? Join our exclusive industry briefing, where we'll share insight into how the fashion names of the high street compare when they’re competing online.

Ever wondered how the giants of your industry are performing in their online visibility? In the first of our exclusive industry briefings, we share insight into how the big players in the outdoor clothing sector compare when it comes to their online visibility. 

Join ClickThrough’s Head of Digital Paid Media, Sarah Clarke, and Digital Paid Media Executive, Harry Brooks, as they reveal how they used Google’s new Performance Max campaign type to reach a broader audience AND reduce Renault Retail Group’s CPA to 67% below benchmark levels.

Al's back for round two! Learn how embedding Conversion Rate Optimisation across your marketing strategy leads to more effective campaigns.

Learn how embedding Conversion Rate Optimisation across your marketing strategy leads to more effective campaigns.

Digital display advertising is an essential part of building brand awareness – if you're missing Display, you risk being forgotten!

PPC advertising is a key way to push your customers through the end of the funnel – something you CAN NOT take for granted!

On the biggest shopping platform in the western world, Black Friday is kind of a big deal. Lewis Jewsbury and Marcus Calvert share how you can get ahead on Amazon.

Amy Cox and Olivia Green share how you can use Paid Social to nurture customers at all stages of your conversion funnel.

Building the perfect landing page is VITAL for securing conversions on Black Friday. Get it wrong, and all the traffic you’ve worked hard to achieve is wasted.

Schema Markups are a brilliant way to help you stand out, but with hundreds of Schema Markups available, taking on the world of structured data can seem daunting!

In this webinar, Al takes you through the core web vitals you’ll need to get to grips with by using a visual representation of what they each mean during a page load.

In this webinar, our Head of Digital PR and Outreach, Jennie Lindehoff, teaches us how you can effectively approach influencers as part of your marketing strategy.

In the first of our paid social webinars, ClickThrough’s paid social experts, Amy Cox and Olivia Green, will be running through an introduction to the world of paid social advertising.

Back by popular demand - our guide to using Google Analytics 4 to smash your conversion rate and increase your understanding of user behaviour!

Third-party cookies, the lifeblood of the online ad ecosystem, are an endangered species. The impact of their loss to marketers cannot be underestimated.

Digital paid media has developed a lot over the last few years and by leveraging new features, advertisers can get a one-up on their competition and ensure their advertising stands out from the crowd.

With two-thirds of the UK population using the internet as a source for their news, a great Digital PR campaign can boost your brand awareness and put you in front of your target audience as a thought leader.

In this webinar, ClickThrough’s Lewis Jewsbury, an Amazon Specialist with years of Amazon trading and advertising experience will take you through his data-backed steps to Amazon success.

Join Alan Rowe, Conversion Strategy Director and webinar expert at ClickThrough for insight into CRO, how it works, why you need it and how it can transform your business with our best practice webinar.

ClickThrough’s Head of International, Alison Booth, reveals how we support brands with their export journey through planning, setup, post-launch, optimisation stages, as well as overcoming challenges.

In this webinar, Alan Rowe and Macy Edwards explain how the technology behind the web is quietly experiencing the most revolutionary change in over two decades, what it means for marketers, and what you must do now if you plan to continue advertising online.

Google’s Page Experience Update is coming. From May 2021, users were faced with the new page experience standards Google expects and, if you don’t get to grips with how to match up to them, you could see your site fall rapidly down Google’s rankings.

How do you create ads that capture both your audience's attention and their wallets? In this webinar, ClickThrough’s Director of Digital Paid Media, Macy Edwards and Director of Content, Amy Dugmore will help you do just that.

Google Analytics 4 brings a heap of new things to learn, but with the promise of enhanced analysis to help improve user experience and identify marketing opportunities the end reward. But, with such a broad range of increased capabilities, you’d be forgiven for not knowing where to start.

In this webinar, ClickThrough’s Director of Digital Transformation and Innovation, Macy Edwards explains how time invested in improving the tracking of your Facebook campaigns can deliver substantial returns.

The average website is redesigned every two years. But all too often SEO is ignored — losing rankings and traffic. So, how can you make sure your next site design doesn’t lead to a site disaster?

In this webinar, Lewis Jewsbury, an Amazon Specialist at ClickThrough, will provide a whistle-stop introduction to the technology, reporting and opportunities waiting for you in Amazon's DSP.

In this webinar, ClickThrough’s Strategy Director, Al Rowe, will take you through the major updates in Google Analytics 4. You’ll learn how the increased focus on user behaviour and event data will improve your approach to conversion optimisation.

Third-party cookies, the lifeblood of the online ad ecosystem, are an endangered species. The impact of their loss to marketers cannot be underestimated. But how well do you understand what’s coming – and do you have a Plan B?

Do you understand what Amazon is trying to tell you? More importantly, are you using your reports to improve your Amazon performance?
In this webinar, Lewis Jewsbury, an Amazon Specialist at ClickThrough, will show you some quick tips and ideas to help you demystify your Amazon reports and create better campaigns.

Pinterest is a platform that’s widely used by consumers yet largely ignored by marketers. Whilst most realise it’s a great source of visual inspiration, not many marketers realise it’s also a shoppable platform. But how can you ensure you’re effectively using Pinterest to inspire your audience into buying your product?

Third-party cookies, the lifeblood of the online ad ecosystem, are an endangered species. The impact of their loss to marketers cannot be underestimated. But how well do you understand what’s coming – and do you have a Plan B?

In this webinar, ClickThrough’s  Macy Edwards and Amy Dugmore explain the vital role that creativity plays in attracting and retaining your audience’s attention, and the considerable rewards for getting creative execution right.

Amazon's universal product page promises a level playing field for sellers. In this webinar, Amazon Specialist Lewis Jewsbury breaks down each element of Amazon’s product page and share some of the listing optimisation techniques he uses to deliver sales success.

With the UK’s GDP in decline, shell-shocked businesses are looking abroad for sales. Spanning 58 countries, Amazon’s marketplace could be the perfect solution. But how do you get started?

The humble product page continues to be the primary gateway to a shopper’s purse. Yet, if that’s true, why isn’t more time spent improving them – and indeed, where would you even start?

In this practical webinar, SEO Specialist, Rory Tarplee explains not only why you must consider SEO in your site redevelopment planning, but also the steps you need to take to make sure that your new site doesn’t bring with it new problems.

In this honest and thought-provoking webinar, Google’s Sam Craggs and ClickThrough’s Macy Edwards explain why, far from diminishing the importance of agencies, increased automation allows them to increase value by creating joined-up campaigns that capture consumers’ minds and wallets.

In this practical webinar, UX Designer Luke Pritchard and Strategy Director Alan Rowe explain how careful management of the effort expended at each part of the web design process can force you to focus on what matters – a logical user journey that delivers delight to users and revenue to you.

Black Friday sales in the UK were expected to top £2bn in 2020, with half of all items available online on sale. But with so much to do (and so much at stake) how can you control the chaos and make sure that your approach is supremely strategic?

In this webinar, Strategy Director Alan Rowe will show how a change in approach to user testing can dramatically increase the velocity and validity of your Conversion Rate Optimisation (CRO) program, and crucially, accelerate your sales.

According to Econsultancy, 22% of businesses are satisfied with their conversion rates – but only a shocking 37% have a structured approach to improving them. In this 40-minute webinar, Alan Rowe, ClickThrough's Strategy Director with 20 years of web build experience will introduce DLD (Data-Led Design™).

Past downturns show companies that maintained their ad investment generated higher growth than those who reduced budgets. But how can you justify brand advertising when jobs are on the line?

In this webinar, ClickThrough’s Ashley Cooke, an Amazon Specialist with eight years of Amazon trading and advertising experience will take you through his data-backed steps to Amazon success.

In this webinar, Alison Humphries, ClickThrough's multi-lingual Head of International with over a decade of digital marketing experience, will take you through a systematic approach to exporting.

In this up-to-the-second webinar, Alan Rowe, ClickThrough's Strategy Director with 20 years of web build and CRO experience explains how you can continue to use A/B testing to improve your conversion rates and minimise risk to revenue during these tough times.

Amazon is the biggest marketplace the world has ever seen. But when you and your competitors share the same platform, how can you make sure your products standout?

Four-out-of-five marketers are still not using A/B testing – giving you an opportunity for considerable competitive advantage. But with so much that could be tested, where do you start?

In this webinar, Alan Rowe and Amy Dugmore explain how focusing on moving visitors from informational to transactional pages is the key to unlocking incremental revenue using content you've already created.

In this webinar, Amazon Specialist Lewis Jewsbury will break down each element of Amazon’s product page and share some of the listing optimisation techniques he uses to deliver sales success.