Digital PR coverage can have a range of benefits, such as improving domain authority, increasing traffic to specific pages and as a result, having impact on organic performance. Not only that, but targeting specific pieces of content can also help to position your brand as a thought leader within your industry.
The Healthcare provider already have an internal PR team and we did not offer them Digital PR as a full-time service, but by working alongside their existing team we were able to achieve some great results.
Our integrated marketing teams are able to work as an extension of existing teams within a business, and also work alongside other agency partners to accomplish your goals.
The Healthcare provider, in the middle of launching a range of new homes, needed help filling resource gaps to ensure their strategy worked.
While our PR specialists don't work on the client full-time, we worked collaboratively with their internal PR team to add value where resource was missing.
We did this by supporting with ideas, introducing the team to digital tactics they were unaware of and assisted with gaining publication coverage of new home launches.
As well as leveraging our skills to help the client reach the right audiences in the digital space, we also utilised existing media relationships and resources to help gain coverage and improve brand awareness.
The above led to the client being mentioned across 31 pieces of coverage in both national and regional publications, those of which had an average domain authority of 71.
These publications included the likes of Yahoo! and sister sites Yahoo! News and Yahoo! Life, This is Local London and more - amassing an estimated 3.4 million views across all pieces of coverage.
Alongside this, there were a number of post-event write-ups from journalists who were covering new home launches and a number of photography opportunities.
Looking to learn more about how we can help to amplify your PR efforts? Get in touch with us to talk about all things Digital PR.