In a landscape where competitors dominate important keywords, standing out necessitates strategic thinking and innovative solutions. Collaborating seamlessly in integrated client teams and web development experts can lead to outstanding outcomes – and this case was no different.
How we impacted Our CLient's organic growth
Using expert strategists and channel specialists across our integrated client teams can help us to figure out exceptional solutions to problems. Every step we took in improving our client's organic growth entailed leveraging various channels, each playing a crucial role in achieving successful performance.
The Challenge
The client's main competitors are very visible for various passport-related terms organically thanks to specific ranking areas tailored to these terms. The client aimed to develop comparable, bespoke content that could compete effectively for the same keywords.
The Solution
Our Web Development team were able to create a programmatic solution for building this area of the website, which would have required the client's in-house content writer to produce over 200 pieces of largely speculative work.
Using a combination of up-to-date industry data, page templating and artificial intelligence, the Web Development team were able to dynamically build out a page for each type of passport across the world, which were then ranked against each other based on the level of visa-free access they granted.
This was all underpinned by deep SEO analysis on any high-ranking competitors' page structure, content and target keywords, enabling us to recommend a page structure that was primed for organic success.
The Results
Before this work was completed, sitewide organic clicks were sat at around 500 per day. This has risen to more than 5000 per day at the time of writing, with the website generating 180k organic clicksin the past three months.
This has also attributed to global keyword growth, with the website now ranking for 16,400 keywords across different markets. There has also been large-scale domestic keyword growth, with the number of UK SERP keywords the website is ranking for quadrupling in recent months. On top of this, the site also has 970 keywords placed in the top ten positions on US SERPs. The image below shows the increase to organic clicks and impressions sitewide over the course of six months.
Could programmatic AI utilisation help you? Speak to our tech and innovation team today by getting in touch.
Let's be social
Join our growing social communities to learn more about the benefits of digital marketing and the people who make us tick.