Find out how ClickThrough's PR & Outreach experts achieved coverage for Dormeo mattresses in 50 articles across national and regional press.
ClickThrough have worked with Dormeo, one of the UK’s leading mattress specialists, since summer 2021. In an increasingly competitive market (that can only occasionally rely on repeat purchases and customer loyalty to drive revenue), we were tasked to help Dormeo become the most trusted and visible mattress and sleep experts in the country.
To ensure the excellent quality of Dormeo mattresses became widely known, and to reach new potential customers, we supported them with our Digital PR services to get creative and help them stand out from competitors.
By enacting our strategy, we achieved;
These backlinks and articles reached:
Dormeo’s objectives for our PR team are to:
To meet Dormeo’s expectations, at the start of our work together, we put together a PR plan with a mix of activities that would (individually or combined) generate brand awareness, acquire high qualitative backlinks which in return helps boost Domain Authority.
The plan included a mix of tactics, from quicker wins through to longer term strategies set to build a buzz around the brand.
Over the past six months of working with Dormeo, we have been able to acquire 103 pieces of coverage and links for the brand. These have all helped achieve our overall goal of generating brand awareness, backlinks and a higher Domain Authority.
Dormeo’s internal Sleep Expert has been quoted in 50 articles across national and regional press, as well as interior and home publications. The quotes and sleep specialist insights cover a range of different topics, from how to help if you suffer from sleep insomnia to how beneficial it is to let your pets sleep in the same bed as you.
When Dormeo started with us, their website had a Domain Authority of 46. Come January 2022, this has increased to a Domain Authority of 48, thanks to targeting publications with a high Domain Authority (64 on average).
We have been able to acquire 86 new fresh links pointing to Dormeo’s website, from publications like The Standard, House Beautiful, The Spruce, The Sun, Woman & Home, MSN and Wales Online.
Combined, these publications represent;