How to PPC: Using Campaign Tagging for Offline Marketing Projects
A lot of webmasters are unaware that Google Analytics can be used to track the success of offline...
Blog Articles We like to stay ahead of the digital curve
Our digital marketing blogs give you insights and useful information on SEO, PPC, paid social, content marketing, conversion rate optimisation, data-led design, digital PR and more.
Posts about SEO and Content (21):
How to Search on Google
There are ways to create a custom Google search to help improve the chances of returning the...
How to PPC: The Benefits of Using Modified Broad Match Keywords
Running a successful PPC campaign involves a lot of important elements.
How To Fix Auto Post Thumbnail on WordPress 3.4 (SEO-Friendly!)
Have your thumbnails gone missing since upgrading to WordPress 3.4? Are you using the Auto Post...
Life after the Penguin Update
Google's most recent update was launched to combat the apparent over-optimisation of websites.
IE10: Do Not Track plans cause web browser controversy
Saiqa Bi, ClickThrough Marketing’s paid search manager, looks at Microsoft’s plans for its new web...
How important is Google+ to your future marketing?
We’re asking this question since we’re approaching the first anniversary of the initial...
How to PPC: The Importance of Utilising URL Tracking in Google Analytics
We have a running in-joke in the ClickThrough Marketing office, between the content team and our ...
Is A/B Testing a Part of Your Marketing Strategy?
Ask any business at the top of its sector how it got there, and the answer will invariably involve...
Microsoft Bing revamp turns search into a social experience
Microsoft's search offering, Bing, has undergone another revamp. And with a huge focus on social,...
If Content Is King, Fresh Content Must be Some Form of Deity
As Google rolls out another wave of significant changes with the inevitable fall-out, many site...
