Google's Cookie U-Turn: The Impact on Marketing Leaders & Users
Over the past few years, marketing leaders have been gearing up for the inevitable 'Cookieless...
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Posts about Cookieless Advertising:
Google delay the phase-out of Third-Party Cookies (again!)
Google are now holding on to third-party cookies for another year, till 2024. Find out more about...
Context-driven advertising is the new normal in a cookieless world
Why must advertisers embrace cookieless marketing options? Macy Edwards shares why this opens the...
Why you should still be prepared for Cookieless advertising
Cookieless advertising is a problem for the future right? Wrong! Learn why you should already have...
Looking forward to 2022: Why is Zero Party Data becoming increasingly more important?
What is zero-party data, and why should you care? Macy Edwards shares why zero-party data is...
First party data: why marketers should care about building customer trust
Why is building trust an essential step to gaining first-party data? Macy Edwards shares what...
First Party Data: what is it and why should marketers care?
You might have heard the term ‘First party data’ being thrown around lately, but what is it and...
Google announces their “path to eliminating third-party cookies”
With Google announcing their path for eliminating 3rd party cookies, Macy Edwards takes us through...
