Digital Marketing Blog

Explore our blog to learn what’s new in the world of digital marketing at ClickThrough.

Blog Articles We like to stay ahead of the digital curve

Our digital marketing blogs give you insights and useful information on SEO, PPC, paid social, content marketing, conversion rate optimisation, data-led design, digital PR and more.

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How to PPC: Using Campaign Tagging for Offline Marketing Projects

A lot of webmasters are unaware that Google Analytics can be used to track the success of offline...

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New options for your social media marketing strategy

The Internet has always been a form of social media. With no-one sharing content, there was no...

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How to Search on Google

There are ways to create a custom Google search to help improve the chances of returning the...

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How to PPC: The Benefits of Using Modified Broad Match Keywords

Running a successful PPC campaign involves a lot of important elements.

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How To Fix Auto Post Thumbnail on WordPress 3.4 (SEO-Friendly!)

Have your thumbnails gone missing since upgrading to WordPress 3.4? Are you using the Auto Post...

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Life after the Penguin Update

Google's most recent update was launched to combat the apparent over-optimisation of websites.

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Kogan 'a tax' IE7: Customers charged for using 'antique' browser

Australian TV retailer Kogan has introduced a 'tax' for customers using its site with Microsoft's...

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IE10: Do Not Track plans cause web browser controversy

Saiqa Bi, ClickThrough Marketing’s paid search manager, looks at Microsoft’s plans for its new web...

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How important is Google+ to your future marketing?

We’re asking this question since we’re approaching the first anniversary of the initial...

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How to PPC: The Importance of Utilising URL Tracking in Google Analytics

We have a running in-joke in the ClickThrough Marketing office, between the content team and our ...

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Meet Saiqa Bi, the newest addition to ClickThrough’s PPC team

We sat down with Saiqa Bi, ClickThrough’s new paid search manager, to chat about her new role. We...

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