Digital Marketing Blog

Explore our blog to learn what’s new in the world of digital marketing at ClickThrough.

Blog Articles We like to stay ahead of the digital curve

Our digital marketing blogs give you insights and useful information on SEO, PPC, paid social, content marketing, conversion rate optimisation, data-led design, digital PR and more.

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One small search: Google equates modern search power to original Apollo missions

Since the death of astronaut Neil Armstrong last month, many people across the world have been...

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Qs and As with ClickThrough’s new PPC account executive

Who are you? – Lisa Butterworth, PPC account executive at ClickThrough Marketing.

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PPC accounts for six per cent of search clicks in UK

A new study of the composition of the UK's search market has found that organic search clicks...

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How to PPC: Ambiguous keywords

When it comes to communication, context can be all-important.

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Internet marketing tips: Have You Got a Gravatar?

There are numerous ways to identify yourself online, either through your website or via social...

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How to SEO: Is Google Using Web Analytics as a Ranking Factor?

In the aftermath of Google's Panda algorithm update, which was designed to weed out poor-quality...

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Microsoft and Yahoo unveil the Yahoo Bing Network

Following the formation of their Search Alliance, Microsoft and Yahoo have announced that their...

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How to PPC: Are Averages Good Enough for Paid Search?

Naturally, any business that runs PPC marketing campaigns keeps a careful eye on Analytics. One...

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How to SEO: SEO v Analytics

Many Internet marketers and webmasters believe that SEO and Analytics are two completely separate...

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Pirate sites react to Google decision to dock search rankings

File sharing websites, Isohunt and The Pirate Bay, have suggested that Google's decision to dock...

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Internet Marketing Tactics for 2012 – Outbound or Inbound?

Since Google radically altered its algorithm with the Panda and Penguin search engine updates, the...

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