Digital Marketing Blog

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Our digital marketing blogs give you insights and useful information on SEO, PPC, paid social, content marketing, conversion rate optimisation, data-led design, digital PR and more.

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Google Tests 'Mobile Unfriendly' Icons in Mobile SERPs

Just last week we reported that Google may be planning to use mobile user experience as a ranking...

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Next Penguin Update Could Launch as Early as Next Week

A new version of Google's Penguin algorithm could hit SERPs as early as next week, according to...

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Google AdWords Launches Ad Customizers for Scaleable Creatives

Businesses with complex Google AdWords campaigns will soon be able to scale their PPC activity more...

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5 Quick Tips to Boost Your Content Marketing Strategy

Last week, two of our top experts delivered an in-depth workshop session on search and content...

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PPC: Three New Features for Bing Ads

Microsoft has introduced three new features for Bing Ads: simplified device targeting, Dynamic...

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The Good, The Bad and The Ugly: How Google Defines Link Schemes

Make sense of Google's Webmaster Guidelines with our in-depth guide to link schemes. We'll help you...

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Bing and Yahoo! Test New Mobile-Friendly Designs

Bing and Yahoo! are test-driving radical new designs, reports Search Engine Watch.

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SEO: How to Track On-Page Content Results Using Webmaster Tools Search Queries

Since the rise of 'not provided' keywords in Google Analytics, SEOs have had to rely on multiple...

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Coupons on Smartphone Lead to In-Store Sales

The smartphone revolution has, ostensibly, made shopping on-the-go easier than ever. But according...

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A Review of the In-Page Chrome Extension for Google Analytics

In this month's featured post, Dr Dave Chaffey shares his thoughts on Google's Page Analytics...

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Google to Delete 'Delete' From AdWords - PPC Users Will Now Have to 'Remove' Campaigns Instead

In approximately two weeks, AdWords users will no longer be able to delete PPC campaigns from their...

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