The Power of the SEO Headline
Lisa Coghlan explains the importance of headlines from an SEO and user perspective. Read on as she...
Blog Articles We like to stay ahead of the digital curve
Our digital marketing blogs give you insights and useful information on SEO, PPC, paid social, content marketing, conversion rate optimisation, data-led design, digital PR and more.
4 Google Shopping Optimisation Shortcuts
Struggling to get great results from Google Shopping? Paid search manager Joe Farley shares four...
Social Media News Roundup: Twitter’s ‘Firehose’ Comes to Google Results This Month
ClickThrough’s social media superhero Amy Dugmore shares some of the biggest social media marketing...
How Big is the Impact of Google's Mobile Friendly Update?
Dr Dave Chaffey looks at the impact of Google's recent mobile-friendly update, and asks: "Was it...
Google Says Mobile-Friendly Update Won't Affect PPC Quality Score; Others Not Convinced
Google has confirmed that last week's mobile-friendly update will not affect advertisers' Quality...
Websites Are Going Mobile-Friendly, But Many Big Brands Are Yet to Switch
Google says the number of websites that meet its mobile-friendly criteria has risen 4.7% in the...
The Secrets of Scannable Web Copy
Lisa Coghlan says we shouldn’t write to be read. Nowadays, readers scan copy instead. Here, she...
UK e-Commerce Slips to Single-Digit YoY Growth in Q1 2015
UK online sales grew by just seven per cent in Q1 2015, compared to 17% in the same quarter last...
BidCops PPC Digest - Lead Generation Tips & the Story of Google Shopping
BidCops is our free PPC reporting tool. Here are the latest upates from the BidCops blog...
Google Testing New Version of Analytics Homepage
Google appears to be testing a new version of its Analytics homepage, featuring a cleaner, modern...
3 Top Tips For Inventing Inspiring Infographics
Do you want to create an infographic but don’t know where to start? Read on as Charlotte Howell...
