Digital Marketing Blog

Explore our blog to learn what’s new in the world of digital marketing at ClickThrough.

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Our digital marketing blogs give you insights and useful information on SEO, PPC, paid social, content marketing, conversion rate optimisation, data-led design, digital PR and more.

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What You Need to Know About Google’s GTIN Requirements

Did you meet the 16 May Google Shopping deadline for GTINs?  Paid search expert, Zoe O’Neil provides...

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PPC News Roundup: Facebook Releases Lead Ads

Rachel Poole and Sarah Kemp take us through the latest paid search news, including the introduction...

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Technical SEO Tips: How To Deal With Old Product Pages

How should old product pages be handled? This is a common challenge faced by lots of e-commerce...

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Update: Google Manual Action Penalties Target Free Product Reviews

Google’s manual action against unnatural links was directly linked with the warning Google sent out...

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Social Media News Roundup: Facebook Reactions Give Marketers More

James Allen takes us through this week’s latest social media news, including the effect of Facebook...

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SEO News Roundup: Google Search Analytics Missing a Day of Data

James Allen runs through this week’s SEO news roundup, including a look over missing data from...

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Google Tests Images in SERPs

Google has increased the number of images it is now showing in SERPs. New thumbnail images that run...

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Technical SEO Tips: All You Need to Know About URL Parameters

URL parameters can cause several issues for a website such as duplicate content and keyword...

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Web Dev News Roundup: AMPs Now Running on WordPress Sites

Zoe Adkins runs through this month's Web Dev Roundup, including the arrival of AMP’s on WordPress...

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The AdWords Sidebar Update - An example of how to review the impact of changes in digital marketing

Do you enjoy dealing with the change involved in digital marketing? I think everyone involved in...

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SEO News Roundup: Google Vague on Penguin 4.0 Roll Out

Tom Williams details the latest in SEO news, including news on the Penguin 4.0 roll out, the launch...

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