Digital Marketing Blog

Explore our blog to learn what’s new in the world of digital marketing at ClickThrough.

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Our digital marketing blogs give you insights and useful information on SEO, PPC, paid social, content marketing, conversion rate optimisation, data-led design, digital PR and more.

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PPC News Roundup: Google Announces Ad Extension Updates

Rachel Poole and Sarah Kemp detail the latest in paid search industry news including Google...

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SEO News Roundup: Interstitial Ad Penalty Arrives

Tom Williams runs through this week’s SEO news, including new mobile penalties, confirmation Google...

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SEO News Roundup: Google Confirms It Does Not Manually Control Traffic Patterns

Tom Williams breaks down all the latest news from the world of SEO, including protocols on how to...

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PPC News Roundup: Amazon Tests PLAs on AdWords

Sarah Kemp and Rachel Poole detail the latest in paid search news, including Amazon’s use of PLAS,...

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How to Use AMP for WordPress to Improve Website Performance, User Experience & Rankings

Want to know how accelerated mobile pages could help improve your website performance? Matt Hitches...

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Which Digital Marketing Activities Should We Focus On In 2017?

Dr. Dave Chaffey considers what digital marketing tactics businesses should adopt for 2017, with...

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Site Migration: 11 Things to Check on your Test Server

Jade Coleman takes us through her list of recommended checks to conduct in your staging environment...

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Google to Let Developers Build Conversation Actions

With the growing prominence of personal assistants and voice search, Google has catered to...

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How To Manage Your Paid Search Strategy During a Website Migration

Jade Coleman and Zoe Bates take a look at how to integrate your site migration plan with your PPC...

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SEO News Roundup: Google to Allow Searchers to Disable AMPs

Tom Williams runs through the latest in SEO news, including Google’s plans to allow searchers to...

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Planning a Website Migration? 5 Things to Fix On Your Current Site First

Jade Coleman explains why legacy site housekeeping will stand you in good stead when it comes to...

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