Context-driven advertising is the new normal in a cookieless world
Why must advertisers embrace cookieless marketing options? Macy Edwards shares why this opens the...
Blog Articles We like to stay ahead of the digital curve
Our digital marketing blogs give you insights and useful information on SEO, PPC, paid social, content marketing, conversion rate optimisation, data-led design, digital PR and more.
Posts by Macy Edwards:
Looking forward to 2022: Why is Zero Party Data becoming increasingly more important?
What is zero-party data, and why should you care? Macy Edwards shares why zero-party data is...
First party data: why marketers should care about building customer trust
Why is building trust an essential step to gaining first-party data? Macy Edwards shares what...
First Party Data: what is it and why should marketers care?
You might have heard the term ‘First party data’ being thrown around lately, but what is it and...
Google announces their “path to eliminating third-party cookies”
With Google announcing their path for eliminating 3rd party cookies, Macy Edwards takes us through...
How to Grow Your Business Using Pinterest Ads
Pinterest is a great source of visual inspiration, but did you know it's also a shoppable platform?...
Stop Interrupting, Start Inspiring: Why You Should be Driving Action Through Your Brand on Pinterest
Are you using Pinterest as part of your marketing strategy? Our Director of DPM, Macy Edwards,...
Cookie Rejection and What it Means for Advertisers
What is cookie rejection? And what does it mean for advertisers? From the limitations of...
The Modern Marketing Mix: Measuring Paid Channels Accurately
What is Marketing Mix Modelling? And what challenges does it pose for advertisers? Macy Edwards...
How Can Pinterest’s Visual Search Algorithm Supercharge Your Ads?
Pinterest is a powerful tool that allows users to browse a vast range of content, but what are the...
'The Four' Latest Announcement: Facebook Shops
What is Facebook Shops? And how does it fit into the online ecosystem? Macy Edwards talks us...
