Internet Marketing Tactics for 2012 – Outbound or Inbound?
Since Google radically altered its algorithm with the Panda and Penguin search engine updates, the...
Blog Articles We like to stay ahead of the digital curve
Our digital marketing blogs give you insights and useful information on SEO, PPC, paid social, content marketing, conversion rate optimisation, data-led design, digital PR and more.
Posts by Alistair Harris:
How to SEO: Visual Marketing and SEO
Visual marketing is a topical subject in the world of Internet marketing.
How to SEO: Four Common Mistakes and Problems
Many SEOs and Internet marketers are still failing to get a good balance between on and off-page...
How to SEO: Three Search Types to Ensure You Optimise For
User search types can be grouped into three different categories: informational, transactional and...
How to PPC: Six Potential Causes of a High Bounce Rate
If your Analytics are regularly showing a higher than average bounce rate for one or more of your...
How to SEO: The Benefits of QR Codes
When QR codes first appeared, there were many sceptics who dismissed them as a fad, and claimed...
How to PPC: Perfect Landing Pages
Many online businesses are still using their website home page as a landing page, but it has been...
How to PPC: Using Campaign Tagging for Offline Marketing Projects
A lot of webmasters are unaware that Google Analytics can be used to track the success of offline...
New options for your social media marketing strategy
The Internet has always been a form of social media. With no-one sharing content, there was no...
How to PPC: The Benefits of Using Modified Broad Match Keywords
Running a successful PPC campaign involves a lot of important elements.
Life after the Penguin Update
Google's most recent update was launched to combat the apparent over-optimisation of websites.
