August Round-up: Better Meta Targeting, Google Glitch & UX Best Practice

The latest version of our newsletter should have settled in your email inbox, detailing the need-to-know information and must-read thought leadership from the last month in Digital Marketing. Covering Google's ranking glitch, improved targeting on Meta and much more - delve into further details below.

New Meta Ad Tool Promises Better Targeting

Meta have announced ad platform updates for both Facebook and Instagram which focus on AI-driven optimisation, enhanced analytics integration and improved conversion attribution.

The updates are touted to arrive in the next few months, with the Google Analytics integration standing out as the biggest news for those in the industry, offering a slew of benefits - including a more holistic view of marketing efforts.

For more information on what's to come, you can read more via Search Engine Journal.

Google Ranking Glitch Impacts Search Results

Google confirmed a large Google Search ranking bug was impacting a number of results in mid-August, which was - according to John Mueller - unrelated to the roll-out of the core update.

With the core update rolling out, rankings will naturally have been fluctuating throughout the month - so any big spikes around August 10th could be due to the bug. Anything later on is likely as a result of the update roll-out and could continue to change.

Learn more about how Google addressed the glitch on Search Engine Land.

ux eMERGING tRENDS AND bEST pRACTICES IN 2024

As we hurtle toward the end of the year, we've been able to digest what trends are emerging in the world of User Experience design, and how this has translated into what is considered best practice.

By prioritising usability, clarity and engagement we're able to foster experiences that resonate deeply with audiences. Inclusive design is also a major part of UX moving forward - and brands should be looking to go above and beyond just meeting compliance standards.

Read more about this UX research from Insight7.

How To Protect SEO Performance During a Site Migration

When you're looking to evolve the way your business displays itself online, a site migration often seems like a solution to a number of problems. However, taking a lax approach to a migration can be a problem in itself and arming yourself with the tools to ensure a smooth process is important.

With a handy guide and checklist to keep your migration on track from day one, you can protect your SEO performance and get that shiny new website at the same time.

Learn more on how to protect your SEO performance in our blog.

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