The long-running saga over an attempt to trademark the term search engine optimisation has come to an end after the United States Patent and Trademark Office (USPTO) formally blocked it. ......
Facebook surpassed Google as the most visited website among US internet users for the first time in the week ending March 13th, according to the latest data from Hitwise. The ......
News portals linked to search engines like Google and Yahoo! are proving more popular as sources of online information than the websites of established news broadcasters like CNN, Fox or ......
The potential for online marketing to drive offline sales has been highlighted by a new report that shows 97 per cent of people in the US currently use search engines, ......
Sites that cannot be found by search engines "may as well be the Invisible Man", according to one expert who has offered some advice on getting noticed by the likes ......
Microsoft's search engine Bing is slowly chipping away at the dominance of Google and Yahoo! in the US market, according to new figures. The latest data from comScore, which may ......
Businesses are increasingly using online marketing channels such as social media to boost their email campaigns, according to new research. Harvey Raybould of Compila recently social media, such as blogs, ......
Organic and paid search often require very different skill sets and approaches, but with a mixture of the two, firms can develop a successful marketing blend, according to one expert. ......
Creating content for social media sites that engages users and keeps them on a site for longer is becoming an increasingly important element of successful web marketing, it has been ......
The UK's Advertising Standards Agency (ASA) could be granted new powers to regulate marketing messages that appear on company websites and "non-paid for space" on the internet such as social ......